A PR Pro on a Social Media Diet: Finding Purpose in the Chaos
Five tips for a healthy social media diet infographic
As a PR professional, I live and breathe communication. But recently, I did something that might seem counterintuitive—I went on a social media diet. And what I found was eye-opening: A PR pro without social media is like a swimmer without water, a runner without oxygen.
That being said, social media is filled with a lot of "fat"—empty calories that drain time, energy, and creativity without providing real value. So, how do we make social media more purposeful and intentional? Here are five insights I’ve gained from my social media reset:
1. It's Okay to Go Offline or Go Quiet
Social media often makes us feel like we must always be "on." But taking a break—whether for a day, a week, or longer—can provide clarity and a fresh perspective. You don’t owe anyone constant updates. Your account, your rules.
2. Social Media Shouldn't Deplete You
If being online feels exhausting, something needs to change. Social media should be a tool that supports your goals, not something that drains your energy. If it’s not adding value to your life or career, it may be time to reassess how you use it.
3. Pick One or Two Platforms to Focus On
Not all platforms are created equal, and trying to be everywhere can be overwhelming. Choose the one or two that best align with your goals—whether for networking, industry insights, or personal enjoyment—and let go of the rest.
4. Choose Your Network Wisely
The people and accounts you follow shape your experience. Be intentional about who you connect with and consume content from. Follow individuals and brands that inspire, educate, and align with your values.
5. Be Intentional About How You Engage
Engagement should be meaningful. Rather than mindlessly scrolling, set an intention for your time on social media. Whether it’s networking, learning, or sharing insights, make every interaction purposeful.
Social media is a powerful tool, but like any tool, it’s only as useful as the way we wield it. By being more intentional about how we use it, we can create a more fulfilling and productive digital experience—one that aligns with our professional and personal goals.
Have you ever taken a social media break? What did you learn from it?
Need help crafting a social media content strategy that works? Don’t do it alone! That's where a reputable agency or consultant comes in. Read my blog post about best practices in hiring a PR agency or a consultant. Then, contact me today for a free consultation and let's get your story told!
About the Author: Angela Klinske helps leaders establish their rightful presence in the communities they serve. Through effective communications and PR strategy, Angela helps leaders build their brand, presence and authenticity with valued stakeholders. Learn how Mixed Media PR can help you develop solid communications and PR strategy for your business.
